L’Oréal Benelux

“Het was ontzettend plezierig met Cubiks samen te werken. Het vermogen om elke trainingsdag uniek te laten zijn en in te spelen op de behoefte van het individu en de groep was bewonderenswaardig."

To ensure that L’Oréal maintains its position at the forefront of the cosmetics industry, the organisation focuses on developing HR policies and practices that are sustainable worldwide.

Multinational organisation

World leading cosmetics company

Leading brands

27 brands and sales in excess of €20.3 billion

Global outlook

Presence in 130 countries


L’Oréal Benelux asked Cubiks to develop a training program to help managers with implementing a consistent and transparent approach for reviewing staff and developing competencies.


Cubiks worked with L’Oréal Benelux’s Learning for Development Manager to create and deliver bespoke training that would fulfil the needs of managers and participants as well as meeting the company’s objectives.


The training has helped managers understand the benefits of taking a structured approach towards appraising employees and this has led to consensus about the value of the new process.